Thursday , 21 August 2014
SEO Tips
Backlinks

Backlinks

Any successful off-page SEO campaign begins with building relevant, high authority backlinks to your website. Once built, the backlinks will provide you with two main benefits: relevant traffic and higher ranking in search engines. The more backlinks your website will have, the more frequently it will be visited by search engines robots, which means that new content will be indexed much faster.

What are Backlinks?

Links from one website to another started to appear much earlier than the search engines were invented. Before the Google era, if you saw a website you liked and wanted to remember the address you had no reliable place to put it in, except your own website. Things like SEO, page-rank or number of inbound and outbound links didn’t really bother you back then, because these concepts simply didn’t exist. Back then, if a website had many links pointing to it, it meant that the website was actually good.

The search engines used the situation to help people find the most popular websites fast. Google was the first to do that, the other search engines followed. However, the search engines made the whole thing a bit more complicated by introducing two completely new concepts: popularity and relevance.

Popularity in Google is measured by page rank, a value scaled from 0 to 10 that represents the total number and the quality of links pointing to a website. Google updates a website page rank every time it finds a new backlink. However, the information becomes public approximately every three months. It confuses many webmasters who see no immediate improvement to their site page rank even after they create a huge number of quality backlinks to their website.

Relevancy is defined per keyword and doesn’t have any publicly available indicators. Unlike popularity, it is a measure derived from natural language processing methods that indicates how much the anchor text and the surrounding content of the backlink relates to your web page. For example, if the content of a web page is related to “SEO Basics” and has an outbound link to another web page dealing with the “Backlinks Strategy”, then the relevancy of the link will be high since the terms: “SEO Basics” and “Backlinks’ Strategy” are strongly related to the more general field (SEO).

Popularity and relevancy are measured per page (not per website). Theoretically, if only one of the pages on your website has a lot of highly relevant backlinks, it will be ranked high in the search engines, while the rest of the pages will be ranked low. In reality, the whole website will be ranked high, because very often, each page will have a plenty of internal backlinks to the main page and vice versa.

What is Page Rank?

As mentioned previously, Google’s page rank (PR) was invented in order to measure the popularity of the various Internet pages. It is a value scaled from 0 to 10 that represents the number and the quality of all the inbound links penalized by the number of the outbound links from the page.

In other words, if you have a PR10 backlink pointing to your website but your page has outbound links pointing to other websites, the influence of the PR10 backlink will be distributed between your website and the others.

Defining the popularity of web pages via page rank has a drawback. New pages, which have not enough backlinks, have a small chance to be found by the users even if they offer a great content. When Google engineers realized that, they killed the page rank. Don’t get me wrong, page rank still exists as a measure, but it has no influence on the search results whatsoever.

Google’s new method examines a combination of factors such as community popularity and users’ loyalty. When a webpage is frequently mentioned within web communities like social networks or forums, its popularity rank will increase.

Additionally, in order to test the popularity of a new page, Google will try to push it upwards in the search results, to see how the users react. If the users like the content and stay a long time on the website (low bounce rate) it will get a higher popularity rank than high PR websites for the same keyword.

Quoting Google: “Content Is King”. Old backlinking techniques are no longer as effective as they used to be. And nowadays, it is much more important to concentrate on content and social communities than on the page rank.

But if you think that having a great content and being popular in social communities is enough to land your website on the first page of the search results, think again. True you don’t have to bother about the page rank anymore, but relevancy is still a factor. And relevancy means backlinks, many relevant backlinks.

Types of Backlinks

There are three types of links that should concern you: inbound links, outbound links and internal links.

Internal links are the ones connecting between the pages of your website. These links are crucial to increase the relevancy of your pages. Building internal links is an art by itself, and it will be discussed in more detail on the on-page SEO section.

Inbound links are the ones pointing to your website from other websites. As mentioned above, certain (relevant) inbound links will determine the relevancy and the popularity of your website, which in turn, will affect the ranking of your website in search engines. When building inbound links, find web pages with content that is relevant and use your niche keywords in the anchor text of the link.

Outbound links are the ones pointing from your website to other websites. Nobody actually knows how these work, except Google Almighty of course. Some believe that outbound links are bad for SEO – these are the old school guys. Others, believe in some mythological ‘trust rank’ that was invented by Google. They claim that outbound links to quality websites increase the trust rank of a page. However, not one of them can explain how that affects the search results. The rest believe that relevant outbound links to quality resources (such as the Wikipedia) increase the relevancy of the page.

Rumors aside, if the site has no outbound links it looks strange not only to the search engines but to the visitors as well. The users expect to find references to trusted resources when visiting your site. Therefore, it is important to have a mix of inbound and outbound links, which point to high quality Internet resources. Needless to say, your outbound links must point to existing websites; otherwise you might get penalized by Google.

To sum it up – outbound links should point to high quality websites only, never agree to place reciprocal links to low quality web pages, and don’t put more than three outbound links per page. Additionally, track the outbound links and remove any broken ones if you see them.

How to Get Backlinks?

The goal of every SEO campaign is to accumulate as many inbound links as possible. Those links must come from popular and relevant websites; otherwise they are as good as useless. The inbound links can be classified as follows:

Reciprocal Links

This is one of the oldest methods to get backlinks, soon to become totally ineffective. The method is really simple – find authority websites in your niche and ask them for a link exchange. There are a number of problems with that method:

  • If your page rank is lower than that of those websites, they won’t accept your invitation. If however, your page rank is higher than theirs, you’re not likely to benefit from the deal.
  • Many website owners will respond months later, when it might no longer be relevant.
  • Most of the websites will place all their partner links on a single page, which means that the influence of the links will be divided between all the websites appearing on that page.
  • You have to track your reciprocal links regularly, as website owners tend to cancel the partnership without letting you know.
  • Google can easily track reciprocal backlinks and if the rumors are true, completely ignore them.

Given all the above, your SEO campaign won’t benefit much from reciprocal backlinks.

Paid Links

As you can guess, where there’s demand, there’s supply. The essence of paid links is simple – you pay someone to put your text-link or banner on his website. Along with the backlink you get an additional benefit – relevant traffic. The payment model can vary, and it’s up to you whether to choose CPV (Cost-per-View), CPC (Cost-per-Click), CPA (Cost-per-Action) or any other acceptable payment method.

Of course finding suitable websites for advertising might become nightmare, and this is where services like Google Adwords come into the picture. Their purpose is to provide a platform where you can choose a keyword, set a budget and the rest will be done automatically. Their main disadvantage is their high cost – popular keywords will cost you a fortune.

Links from Blogs

Many bloggers are in constant need for fresh content. One of the best ways to promote your website is to provide bloggers with free content related to your website. This content will be published in a form of an article with a link to your website. However, be sure to provide them with quality content since no one would want to publish boring, obvious, or poorly written articles.

Another way is to have your own network of blogs. There are a number of popular (and free!) blogging platforms, such as Blogger and WordPress, where you can post articles relevant to your niche with links to your website. Note that the blogs’ content has to be highly relevant to the content on your website and it must be unique. I.e. you can’t just ‘borrow’ content from other websites and post it as your own, because Google will quickly detect that and penalize your backlinks.

Web Directories

Web directories are highly underestimated; some will even claim that web directory submission is dead. The truth is – backlinks from web directories still count, and it is a very powerful backlinking method.

However, if in the past it was enough to submit your website to one big directory (such as DMOZ), today it will no longer suffice. Today, to feel the impact of directory submission you’ll need to submit your website to thousands of web directories – an easy task provided you have the proper tools.

Article Directories

Article submission is one of the most effective ways to get large number of highly relevant links to your website. There are nearly thousands of article directories on the web that will accept your content (backlink included) without asking anything in return.

Article directories are built on the principle of mutual benefit – you give them content, they provide you with a backlink to your website from the content itself. I.e. if you submit content relevant to you niche, the backlink will be considered relevant as well. Moreover, you enjoy the traffic of their readers and backlinks from countless websites that steal and repost your content as their own.

The only problem with article submission is unique content; you can’t just submit the same article over and over again to thousands of directories. Google will quickly detect that all your backlinks come from the same content and diminish their influence. This is where article submission software comes to your rescue; it will spin the article (replace words with their synonyms) and submit a slightly different version of your article to each directory.

Press Releases

Press release websites work in a similar way to article directories, but they have a different purpose. They accept a news release (together with the backlink) literally from anyone and distribute it to major news aggregation websites such as Google News.

From there the content is getting spread across the web either by reporters who the find the press release to be interesting, or websites that repost stolen content.

The content you submit to press release websites should be a little different from content submitted to article directories – it must look like a news item. And if you submit to multiple press release websites, spinning must be used here as well.

VN:F [1.9.22_1171]
Rating: 9.5/10 (158 votes cast)
Backlinks, 9.5 out of 10 based on 158 ratings

Popular questions:

backlinksbacklinks seoКаталог сайтов seo Page Rankyhs-fullyhosted_003k2 SEO tipsdomain age google pagerank alexa rankgoogle pagerank alexa rank domain agek2 seo tips and tricksAre all free backlinks good?Powered by zenphoto Add a comment??n google pagerank alexa rank domain agebackseo backlinksseo backlinks your siteback linksgoogle – k2 seo trickspoweredseo back linksseo and backlinksK2 seo tips & tricksget free backlinks with keywordsmore backlinksSEO friendly backlink site listseo backlink strategyyhs-defaultwhat are page rank backlinks?what are backlinks in SEOwebsite seo backlinksSEO which backlinks countseo menu backlink sister sites on every pageseo links to your pageseo linking to relevant directoriesseo guide for back linkshow to backlink seoHow many backlinks should I have?how many backlinks is good for a websitebacklinks how long rankingbacklinks for niche blogbacklinks directories for websitesbacklinking googlebacklink tipsbacklink submission sites listbacklink sites listbacklink in seobacklinkautomatic backlink seobacklinks tricksbaklinks google rankhigher SEO with backlinksguestbook backlinks google
p5rn7vb

26 comments

  1. Over the past four months during our SEO backlinking campaign we did press-releases, video submissions, article directories submissions, RSS submissions, directory submissions etc.. but the quantity of backlinks to our site is still only 13 according to backlink monitoring tools. Whats the reason?

    VA:F [1.9.22_1171]
    Rating: +1 (from 3 votes)
    • Hello Jennifer,

      Backlink monitoring tools are unable to extract information about your backlinks from the Google itself. They use third party search engines (such as Blekko) for that task. These third party search engines are much slower when it comes to indexing, thus it usually takes a lot of time until you see your backlinks on the backlink monitoring tools.

      VN:F [1.9.22_1171]
      Rating: +2 (from 4 votes)
      • Article marketing is a great way to get long-lasting and very tgareted backlinks to your site. When you write an article about a specific niche, people interested in that niche will be searching for information about your topic on the search engines. Articles are full of content and text words that search engines love to index because that is how people search for things online, by typing words into a search engine. At the bottom of your article is your link back to your site.Because your article and the information someone is searching for are about the same topic that they are looking for, the traffic generated by articles is specifically tgareted to their interests. This makes your traffic highly tgareted which to your offer or niche.Articles can be published to article directories adding more backlinks and other website owners re-publish your articles on their sites and spread your backlinks over and over again. The more backlinks coming into your site, the higher your site ranks on the page of a search engine.Create a Google Alert for keywords. When you have a web page you want to rank for, set up a Google Alert for that keyword. Choose to get your alerts from blogs. Every time someone posts a blogthat has that keyword in it, Google will send you an alert in your email and you can click to the blog and add a comment to it. This will get you some traffic and help you rank higher.Social media sites are another good way to get additional backlinks. Sites like Twitter and Facebook get indexed many times a day because so much content is added to them daily and the search engine spider will find your links and follow them back to your site.Backlinking can be outsourced to have someone add backlinks for you. If you do outsource your backlinking, make sure you use a company that will build your backlinks gradually over time. Instead of adding thousands of backlinks overnight like some backlinking software does, it is much better to add them steadily over time. Too many backlinks all at once looks very unnatural to a search engine and could get your site banned.

        VA:F [1.9.22_1171]
        Rating: +2 (from 4 votes)
      • 37c Hey, Tom:Was just joking above. But oluisrsey one of the best methods to get quality do follow backlinks is via the following methods:1. Guest Articles2. Article Marketing (try Ezines)3. Blog Comments e28093 look for relevant niche sites and add a commentYeah guest articles are something I really want to look into in the next few months, I also agree that blog comments are great, but as I mentioned I’ve begun to notice that a lot more are nofollow than I thought which is a shame Cheers for the tips!

        VA:F [1.9.22_1171]
        Rating: +3 (from 3 votes)
  2. Thanks for explaining the page rank. I was not to clear on how it truly worked.

    VA:F [1.9.22_1171]
    Rating: +1 (from 3 votes)
  3. thx … it was really helpful information.

    VA:F [1.9.22_1171]
    Rating: +1 (from 3 votes)
    • Comming at the first page of serach einnge and keeping it at the top can only be achieved with continuous efforts. Stick with some most searchable keywords on the Internet related to the topic of your websites while promoting your site is vital. Just follow free basic tools of manually search einnge optimization including link building through free classified advertisement (related to your categories and topics), directories submission related to your categories and topics, forums’ discussions related to your categories and topics etc. You may also join some groups on different social networking website for the cause. Best of Luck

      VA:F [1.9.22_1171]
      Rating: +1 (from 1 vote)
  4. I have been working for so long in the industry and i found that directory submissions are not helping anymore when it comes to Google back links….?

    VA:F [1.9.22_1171]
    Rating: +1 (from 3 votes)
  5. Kamal, it depends. Directory submissions could be a nice SEO tactic if you submit your links to relevant high quality directories. Some of them can be free, but most of them are not. It will give you a dofollow link and traffic.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  6. thanks a lot for your write up. i tried some backlink method to generate traffic. really i did increase my daily pageviews

    VA:F [1.9.22_1171]
    Rating: +2 (from 2 votes)
  7. Thanks for the tips! The directory listing part was very useful for me, now I just have to work through the list of sites to add my URL to. Keep up the good work :-)

    VA:F [1.9.22_1171]
    Rating: +2 (from 2 votes)
  8. In making article, the content should be more valuable and relevant to the site you had. When other people saw your writings and it has a good and valuable content, the readers or visitors might follow your posts and eventually visit your site as well. That’s the time that you can gain more backlinks pointing your site and it will help you to be on top of the Google page.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  9. Paul Clutterbuck

    Article marketing is a great way for backlinks and also direct traffic. If you write great content not only will people click through to your sites but other sites/blogs will pick up your articles for content on their sites too, giving you more backlinks. Plus with the addition of the social sites too great content can do wonders.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  10. very nice article .. I will apply these tips from this article on my website development. thank you

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  11. Thanks for the article. I’m not a web or SEO guru, so it took me a while to even understand what a backlink was. Now it is perfectly clear. :)

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  12. Gus Van der Walt

    Very nice post!

    It does help to see what others are doing for backlinks but I was wondering about using Social Media? There has been a bit of rumours with Search Engines not including them yet i’ve noticed that social medial backlinks help a rather large amount because it appears to be along the lines of natural seo processes.

    What are your thoughts?

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  13. Crystal Watts

    Thanks for this informative post. Do-follow backlinks are a really great way to increase your traffic. Another gold mine of traffic is posting on sites that list their (Top Commentors) in the sidebar. This is your opportunity to not only generate a backlink but also to get front page exposure. Some site typically take around 5-7 posts to make it to the top commentor list. Yours in Success…

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  14. Article marketing is indeed an incredibly effective tool!

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  15. Thanks for the post man! I submit a lot of article to article directories. and on search engine, My website is getting a lot of traffic from longtail keywords but not keywords that make much more traffic. Working on that..

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  16. lembaran informasi

    oke, it’s means backlinks is so important. Now, i know how to up my blog. Thank you

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  17. Thank you for the useful and valuable resource. Do-follow backlinks are a really great way to increase your traffic however SEO is a long running process it takes time ans patients for success

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  18. I have been building the backlinks by
    1. Newsletters submission
    2. articles
    3. directories
    4. social networking
    5. blogs.

    but still my page rank is not improved. After creating backlinks, how long will it take to improve the page rank?

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  19. Mike Frensham

    Write quality content for your site and people will link to it because it has value! Post articles that answer a search need or problem and you will get traffic its really very simple.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  20. Thanks for this informative post. Do-follow backlinks are a really great way to increase your traffic. Another gold mine of traffic is posting on sites that list their (Top Commentors) in the sidebar. This is your opportunity to not only generate a backlink but also to get front page exposure.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  21. web directory

    I loved the times before panda and penguin when people thought web directories were usless; I was easily getting 1-3 rankig for just about any low interest keyword. However, you know have to be more careful now, selecting niche directories and pay attention to domain extension as mentioned here in title. Although there has been a revolution plus a civil war between google and web directories, i don’t think they are dead.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  22. Sunayna Gupta

    I agree with the complication in article submission of similar articles in hundreds of different directories. Spinning can be an option, but not the ultimate solution.

    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)

Leave a Reply

Your email address will not be published. Required fields are marked *

*

+ fifty five = fifty six

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Scroll To Top